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We specialize in creating conscious Identity Design solutions that are flexible and adaptable.

Our creative output is a result of our globally diverse backgrounds. Divergent perspectives open the door for extraordinary results.

Brankica Harvey
Partner & Creative Director

Brankica is a seasoned design visionary with over two decades of experience, notably as an Associate Partner at New York's prestigious Pentagram. Her expertise spans brand systems, print, packaging, digital, and environmental signage.

Her creative excellence extends across renowned brands and institutions, such as lululemon, Samsung, Abrams, Menil Foundation, Studio Museum in Harlem and Sidewalk Labs, showcasing her ability to encapsulate brand ethos into compelling visual narratives.

In 2023, she co-founded Associate, a testament to her commitment to innovative design. With a BFA from Parsons School of Design and a track record of accolades, Brankica also shares her insights as an educator at the School of Visual Arts, NYU, Pratt Institute, and Design West international summer school in Ireland.

Pedro Mendes
Partner & Creative Director

Pedro is a distinguished New York-based designer specializing in art direction, branding, and spatial identities.

He honed his expertise at renowned studios including R2 Design and Gerwin Schmidt. As an Associate Partner at Pentagram, Pedro led high-profile projects for over a decade before co-founding Associate in 2023. 

He also imparts his knowledge as an educator of graphic design and typography at the School of Visual Arts.

Pedro's collaborations with industry leaders like Nike, Broadway Housing Communities, Nubank, Phaidon, and Samsung highlight his expertise in merging design with visionary architectural concepts. Recognized by esteemed institutions such as the Art Directors Club and D&AD, Pedro consistently delivers captivating and cohesive designs.

Ken Deegan
Partner & Creative Director

Ken is a multifaceted designer with expertise spanning identity, print design, environment, strategy, and technology.

He spent over 12 years as an Associate Partner at Pentagram New York and has collaborated with prestigious clients, including Nike, Samsung, Cooper Hewitt, Rizzoli, CalendlyGrace Farms, OPPO, and lululemon. Ken's creative journey spans across distinguished studios in Dublin, London, and New York, leading to co-founding Associate in 2023.

Ken is a long-standing educator at the School of Visual Arts. He holds a BA in Visual Communication from the National College of Art and Design in Dublin and lectures annually at the international summer school Design West in Ireland.

His work has been recognized with design awards from AIGA, TDC, and D&AD, among others, across Asia, Europe, and the US.


For collaborations, inquiries, or to see our recent work, get in touch

Each project is unique. Our process consists of clear phases, ensuring informed decisions and continuous momentum.


Brooklyn, NY

For collaborations, inquiries, or to see our recent work get in touch